
Quiz consumers to reveal their purchase preferences

Fun, interactive quizzes encourage consumers to discover their unique result
Multiple
QuestionsInstant
FeedbackIncentivized
SharingCapture
Consumer Data
Quiz consumers to reveal
their purchase preferences
Fun, interactive quizzes encourage consumers to
discover their unique result
discover their unique result
Engaging Personality Questions
Quiz about consumers preferences.
(e.g “What type of traveller are you? )
(e.g “What type of traveller are you? )
Generates consumer profile
At the end of quiz player receives their
profile (e.g “You are an intrepid traveller”)
profile (e.g “You are an intrepid traveller”)
Incentivised Sharing
Consumer is incentivized to share their quiz
result for more chances to win
result for more chances to win
Players unique profile is revealed
At the end of the quiz – the players “profile” is
revealed, which we incentivize consumer to
share on social
revealed, which we incentivize consumer to
share on social

Players unique profile is revealed

At the end of the quiz – the players “profile” is revealed, which we incentivize consumer to share on social
Key Benefits
Challenge fans to test their product or team knowledge

Auto segment consumers
Questions are
structured to auto
segment respondents

Educate consumers about your offer
Consumers are consuming
info about your offer whilst
entering

Grow targeted database
Create laser targeted
messaging to individual
consumer segments

Shareable survey profile
Consumers like sharing
“what type of xxx” quiz
results on social
Segmentation Quiz Ideas
How could you use personality quiz to build a segmented database?
Plan your
dream holiday

Help tourism destinations
segment players via
traveler type
segment players via
traveler type
What type
of chef are you?

Great for supermarkets to segment different offers
What type
of saver are you?

Great for banks to get a
profile on consumer habits
profile on consumer habits
Engage 100% of your
consumers attention
Engage consumers immersively. No other digital campaign can engage consumer attention the way gamified experiences can.
“Once someone plays a game
the advertiser has their full attention” ~ Forbes 2019



higher recall
than regular digital
advertising
than regular digital
advertising
Whilst playing a game consumers only focus is your brand.